New Book Trailer from John Palisano: Palindrome Hannah, a novel by Michael Bailey

UPDATED: Check out this new book trailer (version 2) for Michael Bailey's Palindrome Hannah, produced by my good friend John Palisano!



See more at: johnpalisano.com

Social Media Rules of Engagement

I have extracted this list of social media engagement rules from a strategy plan I wrote to use for the WCSU MFA Writing residency peer workshop. Since all social media is in the public eye, consider all posts and interactions as extensions of your personal and professional brand.

• Maintain professionalism.
• Present a positive outlook.
• Offer insightful and unexpected information; avoid the mundane.
• No sophomoric or immature behavior.
• Be authentic and transparent.
• Do not engage in fights or other negative behavior.
• Do not make lewd or crude comments.
• Draw others in to develop relationships.
• Level playing field – treat everyone with equal respect.
• Do not bad mouth other people or organizations.
• Avoid participating in discussions on political and religious viewpoints.
• Maintain political neutrality when a political story may have relevance to the IT and staffing industry.

Book Response: The Zen of Social Media Marketing

I wrote this book response in early October 2011 for one of my MFA Writing courses and thought I would share it here.

The Zen of Social Media Marketing by Shama Hyder Kabani
Three Lessons in Social Media Marketing That I Will Apply to My Own Work

Reading The Zen of Social Media Marketing helped answer some questions I have faced on this abstract subject. Shama Kabani stated in the Introduction, “the traditional marketing rules cannot be applied to social media because social media is not a marketer’s platform.”  Therefore, I learned about a substantial methodology that addresses this conundrum for growing online business known as ACT (Attract, Convert, and Transform). I was then introduced to a simple yet effective tool that applies to all of the major social platforms: building credibility on the social web based around my own expertise. Last and most importantly, as referenced in a quote from Jack Humphrey of FridayTrafficReport.com on page 39, “you must think like a user first and a marketer second” when implementing social media marketing.

According to this book, all social media tactics should fall into at least one category of Kabani’s ACT methodology. With a distinctive online presence in place, the first objective is to attract an audience to the branded website, treating it as the online hub for all social activity. A website built around an active blog ensures fresh content is published frequently and keeps the door open to consumer engagement. The next step is to convert those website visitors to consumers and paying customers by earning their trust. This is accomplished, in part, by repeatedly demonstrating expertise to the targeted audience on a subject relevant to both their interests and the business. The final goal is to transform those successes so they will attract new successes by allowing the opportunity for repeat customers to become online brand evangelists. After it has proved successful, the ACT cycle will continue in perpetuity with new waves of potential customers on an ever-expanding scale.

The constant delivery of expert content to target audiences is a key strategic point in engaging and attracting consumers. To do this, Facebook offers both Groups and Fan Pages, which build communities around common interests, which can include businesses. Hashtags are used on Twitter as a common thread to carry conversations about specific topics that any interested person can contribute to. LinkedIn offers professional groups and an online forum specific to developing expertise, called Answers. After I read the LinkedIn Answers section of Kabani’s book, I immediately – and rather excitedly – found myself on LinkedIn.com browsing and answering several questions, offering my own expertise in the Graphic Design category and elsewhere.

Throughout the ACT process the importance of being human in social media – not endlessly selling and promoting – is huge. Kabani built the case that behind every user profile is a human being; they want to connect with and talk to other humans, not companies or person-less brand names. It is crucial for a successful outcome to treat people online with the same respect they would expect in a face-to-face meeting, especially in a time of crisis or when making a sale.

Looking forward in growing my own career, expertise building on LinkedIn Answers will become a standard routine multiple times a week. Most significantly though, I will use Kabani’s ACT methodology as the foundation for writing future social media marketing plans.

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Find this book on Amazon here.

Short List for Peer Workshop

This is a short list of articles including some I shared with my classmates during the fall 2011 semester in West Conn's MFA Creative and Professional Writing program. I have compiled this for the social media peer workshop at the January 2012 MFA writing residency.

Publishing Talk | 10 Twitter Hashtags for Writers

PR Daily | Careful, writers! 10 common words with opposite meanings

PR Daily | Your guide to the history and nuance of punctuation

Ragan | 5 ways to eliminate prepositions

Ragan | Not getting Twitter followers? Here are 10 key reasons why

Slate | Space Invaders: Why you should never, ever use two spaces after a period.

Social Media Today | How to Practice Social Media Etiquette

Social Media Today | Social Media Tips for The New Year

#WCSUwritingMFA

On writing, again: finding clarity

Tonight I write from a laptop, a MacBook Pro to be exact, though I like the challenge of the iPhone blog post from the other night. If you are trying to grasp this logic, it's okay, I have not yet worked it out in my own mind.

The big subject on my mind lately is writing – in all of its various forms. And the flip side, for me anyway, feeling scattered as I keep up with other roles in my professional life that mix up a variety of skills: creative and professional writing, graphic design, web design including HTML and CSS coding, the occasional image editing, managing relationships with outside organizations and overall project management with lot's of hands-on involvement. The list can actually go on much longer but I need to stop myself before I completely bore you and myself.  Besides, it's all on my LinkedIn profile for those who want to know more.

I find myself vehemently seeking out focus. Focus in my personal life and professional life. And balance, that would help. Over the past few years my professional role has grown significantly, which is a great thing as it has brought writing our of dormancy and back into the forefront – kind of where I left it a few years after college – while allowing my other skills to flourish. Only now it's back with a [insert burning, raging, or other synonymous adjective here] passion, rapidly consuming my brain when I am attempting to focus intently on a project using five or more of the skills listed above.

And that leads me to this moment as I type this blog post. I know, this wasn't all that concrete, really more of a release. Sharing these thoughts rather than keeping them locked up inspires me to write rather than watch TV or waste time on Facebook. It's helping me reclaim my focus as I go through my scattered day. Seems to be working.

On my return to school and writing

I must be insane choosing to write this post with my iPhone. Blame it on overtiredness - it is almost 1AM, afterall - and I don't know what surprises lie ahead with the wonders of autocorrect and a very small touchscreen keyboard. I like to challenge myself, even on the most mundane level, though it tends to be more masochism than sensing accomplishment. I suppose if I were anyone else, I would be a self-loathing monk flogging away nightly in a remote monastery atop a 1,000-foot cliff overlooking the beautiful Mediteranean seaside city below, always out of reach yet so enchanting.

So this brings me to where I find myself now. I have overcome a major hurdle in my life, pursuing a masters degree, and most importantly, in writing. Last night I completed my first week at the WestConn MFA Writing residency, I knew from the first few minutes in my first workshop with the talented author Dan Pope that I had indeed found my new home. Actually, my old home surrounded by talented, uninhibited artists from all walks of life - a critical facet missing from my personae since... I don't know when. This group of students and mentors, made up of many established professionals and some younger aspiring creatives, welcomed us new students as if we were never strangers. The talent this group exudes is mind-blowing, to use one of my overused cliches, and I am proud to now be affiliated with them.

So enough gushing for tonight, I need to be able to sleep without the feeling of having turned into the "sensitive male" that I despised so much in the 90s. Not that I have a problem with guys showing emotion, I have a stoic reputation to maintain (really?), and those sensitive male types need to get over their self-pitying watery-eyed selves.

I have no idea where I am going with this and I am too tired to review and edit. Probably a total waste of a post riddled with errors and nonsense considering I consider myself a writer, I forget what I said, I think. I wonder if my surreal lucid state kicked in during any of this? That said, good night world, time to start the real writing in the morning.

An article I should have posted a link to last month

My recap of the Griskus Sprint Triathlon held at Lake Quassapaug in Middlebury, CT in July 2011.

http://teamtimex.timexblogs.com/2011/07/15/30-timex-employees-participate-in-griskus-sprint-triathlon/