In my educational quest to improve my knowledge of Public Relations and Corporate Communication, I have found myself inadvertently applying this new acquirement to my conversations and online commentary. Suddenly, I am no longer the student. It’s not that I was nascent at the start, I have worked in this field for a long time in varying capacities and media (mostly of the visual kind).
My current studies are spent reading a plethora of history and craft books on the PR/Corp Comm disciplines, which has given me the ability to link together my scattered and isolated thoughts amidst my misfiring synapses in a holistic manner. No longer am I seeing a challenge from one point of view, it’s all about the bigger picture and approaching this PR/Corp Comm subject it with ease.
This brings me to my writing. After all, this is an exploration on writing, my journey, my … whatever. Where does it fit in? It’s all about communicating well, so writing well is key, obviously. Without a doubt, other key factors are important – speaking well, articulating thoughts and ideas well, knowing how to use the technology to distribute the communications well, and knowing how to read the audience. But at the root of it all is knowing how to tell a convincing story and educate others in the process. Writing effectively is a culmination of those requirements; using language in the right way for the right cause means the difference between success and failure in this business. A typographic mistake or misused word can lead to grave losses of clients or income.
To conclude, as I have yet to make a real earth-shattering point, communicate clearly and with vigor; be the most effective storyteller possible using the shortest amount of words and time. Write the words with love or whatever emotion is best suited for the situation. Just don’t write words for the sake of writing words like I find myself doing with this sentence to over-exemplify this point and beat it into the ground.
The adventure in writing continues soon, with more substance and less abuse of a blog post. And more intent too!